When the going gets tough, the tough get going. Cliché? Yes. But it's a cliché with renewed meaning under the current situation of quarantines and business closings.
When the Going Gets Tough
Do quarantines and closed store front businesses mean everything comes to a stop? Do you just stop marketing your company until everything goes back to normal, whatever normal will be? Or do you intensify your efforts? Your clients and potential clients are still out there, and they need to hear from you.
The Tough Get Going
The tough in today's market are those who refuse to stop operating because some of the rules have -- at least temporarily -- changed. The tough continue use online advertising and strategically use local seo to attract viewers to their website and any social media platforms they use.
Losing Visibility Means Losing Clients
Who are your partners? That is, who do you collaborate with in a business sense? Do you make and receive referrals? Do you use supply chains of independent companies that supply you with goods or services for your clients, and vice versa? Now is the time to reach out to these partners. Communicate with them and collaborate in a new way by promoting each other's online business advertising.
A Nielsen report states that 80% of customers rely on word of mouth recommendations before making a purchase. Word of mouth today has become word of Google. By beefing up your local seo, you can move up the search scale and become more recognized and recognizable.
Quick Tips to Gain New and Keep Current Clients
Businesses that maintain their current level of marketing have a better chance of keeping current clients informed and reaching prospective clients now and an exponentially better chance of improving ranking once the economy picks back up. Three tips for keeping and gaining clients are the following:
In the middle of every difficulty lies opportunity. Einstein said that. Well, you're probably in the middle of a difficulty with your business. Like many if not most businesses you, too, are having to find new ways to stay relevant. Now can be the best time to reach out to current and past clients and cultivate new ones through online advertising. The opportunities abound with platforms like Zoom and Facebook watch parties. Truly, the only limitations are in your mind.